Break the status quo of design.

Transform unintended consequences into joy and liberation for all by reducing your social harm footprint.

The current way we design is broken.

Design, even when it's "human-centered," isn't beneficial for all people. Most products, services and environments we build are exclusionary by design, even if unintended.

By centering designs on "average" users, we end up with less usable products that serve fewer people. By "moving fast and breaking things," we cause irreparable damage and harm to those on the margins of society. By overlooking bias and privilege, we reinforce social disparities and oppressive systems.
A collection of newspaper headlines on how technology amplifies racism

Can technology be racist?

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What if you could design more ethically and responsibly?

You can stop the cycle of negative consequences. We can find harmony between innovation, profit and social good. But it requires us to approach design differently.

Ready to get started?

Trusted partners

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My inclusive design approach.

Inclusive Design is an approach, mindset and practice that ensures that as many people as possible, regardless of their identity or background, can fully access and benefit from the solutions we build.

Key Principles

Center the needs and voices of marginalized groups
Account for intersectional identities
Unpack biases, power and privileges
Recognize, pre-empt and remedy social harm
Make decisions anchored in ethics, justice, and compassion
Take accountability for your impact, not your intentions

Why embrace inclusive design.

Serve more people

Opening up your solutions to more people leads to better business outcomes and new opportunities

Amplify positive impact

Designing with and for underserved groups helps you drive social progress and fight oppression

Boost innovation

Inclusive practices allow your teams to work better together and creatively overcome challenges

Inclusion and debiasing are just the start.

Including more diverse perspectives and mitigating bias alone are insufficient to make real change. Because we're up against something much bigger, which requires systemic change.

To truly fight against systemic oppression, we must aim for equity. This means breaking down structural barriers that limit equal access to our solutions, especially for the most marginalized. And we must be justice-led by transforming the systems and power structures that keep us in a status quo of inequity.

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Get in touch to chat about what offering makes the most sense for you. If none of these seem to fit, we can talk through a possible bespoke project.

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