What is inclusive design?

It's a mindset, a practice and a cultural rewiring of the design process to build inclusive, equitable and anti-racist technology and solutions.

Two key principles.


Diversify and Empower
It means drawing insight and inspiration and eliciting active and full participation from people from all backgrounds when framing problems and developing solutions.
Rethink and Deconstruct
It means identifying and correcting for bias and challenging power structures to make your culture, processes and solutions more equitable and inclusive.

Designing for the full range of human diversity.

It means developing products, services, experiences and environments that are accessible and usable but also accommodating, flexible, safe and welcoming for people across the full diversity of human identities and experiences.

Why embrace inclusive design?

Serve more people

Making your products more inclusive helps you serve people who have been historically overlooked

Amplify positive impact

Designing with and for underserved groups promotes equity, reduces harm, and counteracts oppression

Drive product excellence

Inclusive practices improve collaboration, unlock new use cases, and lead to better user experience

Three ways to get started with inclusive design

Recognize exclusion
Ask your team: Who are we excluding from the creative process? Who is being underserved by our solutions? How is our culture enabling this?
Incorporate diverse perspectives
Be intentional with recruitment. Bring in research and testing participants, new hires and external collaborators from marginalized groups.
Address bias and inequities
The next time you ideas, concepts, prototypes and deliverables make adjustments.

Want to talk product inclusion?