Innovation + Design + Inclusion
About Sandra Camacho

A versatile strategic designer, innovation coach and advisor.

After spending 8 years at Google, I left the company in 2018 to launch my independent practice, Sandra By Design. My mission is to empower individuals to catalyze change and drive positive impact in the world by harnessing the full power of diversity, inclusivity and creativity with and by design.

Why work with me?

I draw on a decade of experience in human-centered innovation and digital transformation, training in the social sciences and design strategy, and lived experience across different cultures, countries and languages.

Race, Gender and Class Theory

My undergraduate studies in identity politics, anthropology and American & French civilization at Brown University have given me a critical understanding of intercultural relations and historical and systemic inequities across the lines of race, gender, class and sexual orientation.

Bachelor's Degree, International Relations and French Civilization, Magna Cum Laude (2010)

Providence, RI, USA
Intercultural and Social Design

During my postgraduate studies in design strategy at Ensci-Les Ateliers, I explored the nuances of intercultural design and research in the humanitarian sector through field work with the French NGO, Libraries without Borders, and in my master’s thesis, Design without Boundaries.

Specialized Master's Degree in Innovation by Design (2018)

Paris, France
Relevant Courses, Trainings & Certifications
  • Creative Skills for Innovation (Design Thinking), Google (2012)
  • Training and Course Design Bootcamp, Google (2013)
  • Typography, Massachusetts College of Art & Design (2013)
  • Advanced Facilitation Skills, Google (2014)
  • Human-Centered Design for Social Innovation, Acumen+/IDEO.org (2014)
  • Magic Academy (Creative Leadership), Google (2015)
  • Design Sprint Master Academy, Google (2017)
  • Field Research Master Class with Jan Chipchase (2018)
  • Planet Centric Impact Mapping, Idean (2020)
  • Advanced Liberating Structures Facilitation Studio (2021)
  • Humanity-Centered Masterclass for UX Professionals (2021)
A trilingual, multicultural practitioner

Lived experience across boundaries

I'm a two-time immigrant, speak 3 languages and possess 3 passports, arriving in the US from Colombia at age 6 and resettling in France at age 25. My experiences as a woman of color in Tech and a "foreigner" in various cultural environments have given me a keen awareness of bias and privilege (including my own) and how it plays out in Tech, while strengthening my empathy, humility and curiosity.

A formative 8 years at Google US & EMEA.

My experiences at the heart of the tech industry equipped me with the ability to experiment and scale, to embrace agility and to dive head first into complexity and ambiguity.

Through core roles and side projects that took me all over the world, I worked in a very fast-paced, innovative environment alongside product managers, marketing experts and learning designers.


Design Thinking
I ran over 40+ design thinking workshops for internal teams (including Finance, Engineering, Sales and Marketing) and external clients and partners (such as Procter & Gamble and the COP21 conference). I helped reimagine the onboarding experience for new design thinking facilitators and coached new facilitators in the EMEA region.​
Digital Strategy Consulting and Evangelization
Through data analysis, deep product expertise and industry insights, I consulted Google’s largest advertisers on how to leverage Google’s advertising and web analytics products to acquire more customers, improve marketing ROI and measure what matters for their business. I inspired thousands of marketers on digital measurement strategies at large-scale events and trainings.
Learning Design and Facilitation
I developed blended learning experiences (eLearnings, events, workshops and seminars) for a global salesforce of 6,000 Googlers as a content expert and instructional designer. In partnership with fellow product experts, I created an internal training program on digital measurement that scaled globally to the Google ad salesforce via self-service training materials and a train-the-trainer initiative.
Product Commercialization
I collaborated cross-functionally with sales, marketing, HR, product engineering and operational teams  to bring new functionalities in two entreprise products (Google Analytics and Google Ads) to market. To drive product adoption and increase ad revenue, I developed scalable sales programs and materials that were to deployed to Google sales teams across the EMEA region.

Why I left Google to start my own business

Read my story

A life-long passion for design and artistic expression.

Throughout my entire career, I’ve woven a design sensibility and an obsession for seamless user experiences into my deliverables, trainings and workshops.

My passion for artistic and creativity stems from childhood – at age 9, I started teaching myself how to paint, draw, design graphics and build websites. I spent years working as a freelance web designer in high school and university and brushed up on my typography skills at the MassArt Design School in Boston in 2013.

Today, I run a pet portrait design business – One of a Pet – as a passion project on the side.

A life-long passion for design and artistic expression.

Throughout my entire career, I’ve woven a design sensibility and an obsession for seamless user experiences into my deliverables, trainings and workshops.

My passion for art, design and creativity stems from childhood – at age 9, I started teaching myself how to paint, draw, design graphics and build websites. I spent years working as a freelance web designer in high school and university and brushed up on my typography skills at the MassArt Design School in Boston in 2013.

Today, I run a pet portrait design business – One of a Pet – as a passion project on the side.
Offerings

Take a closer look at how we can work together.

"I strongly recommend Sandra for any job that requires strong analytical skills, an innovative mindset and leadership."
Muy Cheng Peich, Libraries without Borders

Let's talk inclusive design and innovation.