Hi! Bonjour! ¡Hola!

I'm Sandra Camacho,
(Sandra By Design).

I'm a multicultural inclusive design practitioner based in Paris, France. I've worked under the alias Sandra By Design since 2018 to enable organizations to design for social impact.

I draw from 10+ years of experience in Tech, field work in the humanitarian sector and academic study of the social sciences and design strategy.

My mission

I guide designers, creatives and product folks to cultivate social consciousness, inclusivity and purpose in their work.

Values

Purpose before Profit
Pursuit of Social Justice
Cultural Humility
Integrity

Vision

I wish to see a more inclusive Tech industry that intentionally combats oppression, exclusion and social injustice in its products, services and workplace culture.

Working Style

I balance agile co-creation and collective intelligence with deep study and reflection. I value expertise in all its forms: lived experience, academic and professional.

Who is Sandra By Design?

I've lived and breathed innovation culture.

I started my career at Google and spent 8 years there working across product commercialization, sales enablement and design thinking in the U.S. and Europe.

I brought new features in Google Analytics to market, built employee enablement programs and guided dozens of teams to embrace design thinking practices. All in a Tech-fueled environment that evolved at lightning speed.

Why I left Google to start my own business

Read my story

I have facilitation and training superpowers.

Design thinking workshops are my flagship. I've run over 200 workshops in virtual and in-person settings since 2012. I've also built and run online courses and blended learning programs for groups ranging from 5 to 6000 people.

I take great joy in using facilitation and learning design as tools for problem-solving, personal and professional growth and team culture-building.

Trained in Design Thinking and learning design at Google
Certified as a Google Design Sprints facilitator
Trained in Liberating Structures at Greaterthan Academy

I bring deep expertise in designing for inclusion.

I've cultivated theoretical understanding and practice through study, research, training and field work.

Politics, Culture and Identity Studies

I hold a rich understanding of what it takes to navigate diversity, build inclusive environments and reform systems of oppression through my studies of cross-cultural relations, critical race theory and identity politics at Brown University.

Bachelor's Degree, International Relations and French Civilization (2010)

Providence, RI, USA
Social Design Study and Field Work

I deepened my expertise in innovation strategy and in designing for marginalized groups in my studies at French design school, Ensci-Les Ateliers and field work in the humanitarian sector (examined in my thesis, Design without Boundaries.)

Master's Degree in Design Innovation Strategy (2018)

Paris, France
Additional Training
  • Creative Skills for Innovation (Design Thinking), Google (2012)
  • Training and Course Design Bootcamp, Google (2013)
  • Typography, Massachusetts College of Art & Design (2013)
  • Human-Centered Design for Social Innovation, Acumen+/IDEO.org (2014)
  • Magic Academy (Creative Leadership), Google (2015)
  • Field Research Master Class with Jan Chipchase (2018)
  • Planet Centric Impact Mapping, Idean (2020)
  • HmntyCntrd Masterclass for UX Professionals (2021)
  • Greaterthan Academy Advanced Liberating Structures Facilitation Studio (2021)
  • Trauma-Informed Design Research (2021)

My lived experience amplifies my impact.

I use a heightened awareness of my position within and outside of dominant groups to build rapport with people across all backgrounds.

I'm a woman of color in Tech, a Latina immigrant in the U.S., and a "foreigner" with an accent in France. But I'm also a native English speaker with 3 passports, a light-skinned individual, and a former Google employee.

These multi-layered experiences elevate my ability to help teams work across differences with resilience and humility.

Want to book me as a speaker?